Cheek Augmentation
An overview of our non-surgical & surgical cheek augmentation procedures.
Two Ways To Create Higher Cheekbones
Cheekbones can be enhanced either:
- Non-Surgically, or
- Surgically through Facial Fat Grafting or the insertion of Cheek Implants.
Either way, higher cheekbones can dramatically enhance facial appearance and deliver a more striking and attractive appearance.
Regulations Prohibit The Terms 'Cheek Fillers' & 'Dermal Fillers'
On 7 March 2024, the Therapeutic Goods Administration (TGA), Australia’s government authority responsible for assessing, monitoring, and regulating medicines and medical devices, reinforced its regulations on the advertising of cosmetic injectables.
TGA reminded doctors that Anti Wrinkle Injections, Dermal Fillers, and Fat Dissolving Injections are Schedule 4 prescription medicines and therefore, are not permitted in the advertising of cosmetic health services. Also prohibited are before/after photographs and prices of such treatments. The TGA has the power to prosecute and fine clinics contravening these regulations.
In effect, this means that previously popular terms such as ‘Wrinkle Reducing Injections’, ‘Anti Wrinkle Injections’, ‘Dermal Fillers’, ‘Cheek Fillers’ etc. are not permitted on the reasoning that those terms would result in a reasonable consumer understanding that the terms promote the use or supply of a prescription medicine.
On its website, TGA currently states:
“Either directly or indirectly, you cannot make any reference in your advertisement for cosmetic injection services to prescription-only substances or to product trade names of such products. This includes acronyms, nicknames, abbreviations and hashtags, which may be taken by a consumer as a reference to a specific prescription-only medicine or substance.
This includes:
- anti wrinkle injections
- dermal fillers
- injectable products used for improvement of the appearance of submental fat.”
Accordingly, in compliance with TGA’s regulations, Sydney Cosmetic & Plastic Surgery Clinic regrets to advise that it can no longer provide information on its website regarding Cheek Augmentation with a Dermal Filler, nor showcase its ‘before & after’ photographs of such treatments.
Henceforth, all detailed information on Cheek Augmentation using a Dermal Filler will only be available at a consultation.
Reassuringly, our clinic will continue to provide its full range of non-surgical procedures under the highest of professional standards by ‘doctors only’ as it has always done over the last 30 years!
Mid-Face Volume Loss Correction
As we age, not only does our facial skin start to sag but deeper soft tissues and bone also shrink and contribute to the signs of ageing.
In the upper face, cheekbones lose their prominence.
In the mid-face, the youthful fat pads on the front of the cheeks shrink and migrate downwards under the effects of gravity, initially causing a flattened’ appearance, and then progressing to finally create ‘hollows’ over the mid-face.
Restoration of lost mid-face volume can be a very rejuvenating option for those with:
- ‘Flat’ mid-cheeks
- ‘Hollows’ across the mid-face due to volume loss caused by weight loss or ageing.
- A simple desire for fuller mid-cheeks as a beauty enhancement.
By adding volume to the cheeks either non-surgically or by Facial Fat Grafting, we can effectively restore areas of volume loss across the mid-face and deliver a fresher and more youthful appearance. Extending the mid-face augmentation onto the cheekbones can deliver even more correction as well as a striking appearance!
At Sydney Cosmetic & Plastic Surgery Clinic, we approach these treatments very meticulously, always careful to create a very natural ‘look’ as opposed to an over-filled, ‘chipmunk’ appearance!
In other words, our aim is always to deliver a fresh and natural rejuvenation by restoring what has been lost, and maybe even a little extra to beautify, but never to a degree that looks excessive or unnatural.
Can I Claim a Medicare or Private Health Insurance Rebate?
Unfortunately, NO.
Cheek Augmentation, whether non-surgical or surgical, cannot be claimed on Medicare or Private Health Insurance.